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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Apr 28, 2020

About the guest:    

Labrini Nelligan was appointed Executive Director of the Lunder-Dineen Health Education Alliance of Maine in November 2012. Labrini has served as a principal on the Lunder-Dineen team since the inception of the program and has led the development of this first-of-its-kind program between an academic medical center and a neighboring state. To assist in building an infrastructure for LunderDineen, Labrini identified and convened the membership of an Advisory Committee and three Pilot Advisory Teams to represent broad-based stakeholders from Mass General and Maine.

Working in concert with the Lunder-Dineen Co-Chairs and Chief Learning Officer, and guided by Labrini’s leadership, the Lunder-Dineen Team designs, develops and launches interprofessional, blended learning health education programs. These programs are selected to address identified public health, workforce and health disparity needs impacting residents across the state of Maine.

Previously, Labrini served as Associate Director of Development Campaigns and Logistics at the Massachusetts General Hospital. She continues to work in concert with the Mass General Development Office, to ensure a coordinated approach and to advance program sustainability and fundraising focus for Lunder-Dineen, by developing and implementing fundraising strategy. Prior to her work at Mass General, Labrini served as scheduler for Massachusetts Attorney General Tom Reilly and later as a fundraiser on his gubernatorial campaign.

Labrini earned a B.A. in Political Science from Boston University and an M.S. in Political Science from Suffolk University.


In the episode:    

3:19 – As a first-generation immigrant, Labrini describes how she took a different route than most by studying political science and how that lead to her position today.

14:10 – Nancy and Labrini talk about the importance of making mistakes.

15:19 – Labrini shares how her campaign and fundraising experience has helped her throughout her career.

16:29 – Labrini explains how Lunder-Dineen typically starts with developing relationships in person first.

20:56 – Labrini gives a how-to tip for always looking at what is in it for their audience (WIIFM).

25:12 – Labrini shares how Lunder-Dineen’s blended approach to communicating benefits the programs they offer by targeting the different learning styles of each audience or generation.

26:25 – Labrini describes how Lunder-Dineen’s vision was founded through a relationship.

29:14 – By taking a data-informed approach, Labrini shares how Lunder-Dineen’s programs were developed.

36:27 – Labrini explains the family-first culture at Massachusetts General Hospital and how COVID-19 has impacted everyone who works there.

40:24 – Labrini tells about how she networks differently personally and professionally.

44:21 – While Labrini has a number of resources, one thing she has learned is to simply read memos that cross her desk because many others may not have.

47:10 – Labrini says thank you as Lunder-Dineen turns ten this year.



As we wanted to get our messages out a little faster, we started to really embark on building our social media platforms and our websites as really complimentary tools to what we were doing in person.” – Labrini Nelligan, Executive Director of Lunder-Dineen Health Education Alliance of Maine in collaboration with Massachusetts General Hospital



Lunder-Dineen -

Lunder-Dineen’s e-newsletter -

Lunder-Dineen’s Instagram -

Lunder-Dineen’s Facebook -

Time to Ask -

Association of Fundraising Professionals -

Maine Hospital Association -

Canva -

Mailchimp -

Cvent -


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