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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Oct 8, 2019

About the guest:  

John Iannarelli retired from the FBI after more than 20 years of service, during which time he was a member of the FBI SWAT team and participated in the investigations of the Oklahoma City bombing, the 9/11 attack, and Congresswoman Gabrielle Giffords’ shooting. Among his many FBI assignments, John previously served in Washington, D.C. as the FBI national spokesperson and later on the executive staff of the FBI’s Cyber Division. He was a squad supervisor before becoming the assistant special agent in charge of the FBI’s Phoenix Division, the number two position overseeing all criminal, cyber and counter-intelligence investigations throughout Arizona. During his FBI tenure, John was also the recipient of the FBI Director’s Distinguished Service Award, for which he was selected from the ranks of the Bureau’s 35,000 employees. 

A former San Diego police officer and a graduate of the University of San Diego School of Law and international studies at Oxford, England, John is also an attorney admitted to the practice of law in California, Maryland and the District of Columbia. In addition, John is the recipient of an Honorary Doctorate of Computer Science in recognition of his contributions to the field of cyber investigations. 

An energetic and entertaining speaker, John is the author of four books, including Why Teens Fail and What to Fix, a parents’ guide to protecting their children from internet predators and other dangers, Information Governance Security about how businesses can protect their important information from loss or compromise and How to Spot A Terrorist Before It’s Too Late, a guide to help people recognize and prevent terrorism before it can occur. His soon-to-be-released fifth book, Disorderly Conduct, examines the lighter side of law enforcement and the humorous moments during John’s FBI career.  

John is a frequent on-air contributor for the national news media, including the Fox News Channel and CNN and provided live on-scene coverage from Las Vegas of the Mandalay Bay shooting as it occurred. John is now a highly sought-after keynote speaker, known for sharing his intriguing insights combined with his sense of humor. He has presented to numerous Fortune 500 companies, domestic and international audiences, the United Nations, and the Vatican, where he has personally met on several occasions with Pope Francis. 


In the episode: 

3:51  John explains how his career started as a police officer in San Diego before being recruited into the FBI.  

5:03  If he had it to do over, John would have joined the cyber squad in the FBI right when it was created, rather than waiting a few years.   

7:43  John says he uses social media mainly to share when he is being featured on a news program, which brings his follower’s attention to the news channel and creates a mutually beneficial cycle. 

8:59  John talks about evolving with technology and the times.  

11:48  John shares that he is using new techniques every day, such as specific targeting.   

13:14  Nancy asks John if he does speaking engagements on staying safe on social media.  

14:26  John shares his top tip for staying safe on social media.   

15:56  John explains how he has set himself apart from others providing a similar service as he does.   

23:02  John says that he travels all over the U.S. and the world for speaking engagements on cyber security, including being invited to the Vatican for a personal meeting with Pope Francis.  

25:55  John provides his website and Twitter handle, urging listeners to follow him for daily tips on how to keep yourself safe.  

27:10  Some measurements John uses include social media comments, number of followers and simply the fact that he is earning a living.  

28:39  John says that, without a doubt, he has grown his network intentionally.  

29:56  John’s network has helped to advance his career by sharing word of mouth with other people who might benefit from his message  

31:51  John shares that you have to stay current, which he does by making a point to learn something new every day.  

33:13  John suggests setting a Google alert for whatever interests you so you can stay on the cutting edge.  

37:39  John shares that there is a lot of competition, but there are a lot of clients, too, so as long as you are providing quality services or products you should go after your dreams.  

39:27  John shares one parting thought.  



" Don't worry about getting your slice of the pie, worry about making it a bigger pie. There is work for everyone as long as you're providing something of quality that people want to have. So go after it.” John Iannarelli, FBI Agent  




How To Spot A Terrorist: Before It's Too Late by John Iannarelli 

Information Governance and Security: Protecting and Managing Your Company’s Proprietary Information by John Iannarelli and Michael O’Shaughnessy  

W.T.F.: Why Teens Fail - What to Fix by John Iannarelli and nine others  

The eighty thieves: American P.O.W.s in World War II Japan by Anthony Iannarelli  


Looking to connect:         



Twitter: @FBIJohn