Mar 31, 2020
About the guest:
Jodi Flynn of Women Taking the Lead is an Executive Leadership Coach, Podcaster, Author, Speaker, and Workshop Facilitator for people-leaders. Rising women hire her to improve the skills that advance them to the top levels in their career and industry.
Jodi is the host of the critically acclaimed Women Taking the Lead podcast, and an Amazon bestselling author with her book, Accomplished: How to Go from Dreaming to Doing. Jodi has spoken at the Massachusetts Conference for Women, The Maine Women’s Conference, Podcast Movement, and the Agents of Change Digital Marketing Conference.
She is the President of the board for The Maine Women’s Conference and has been featured in Entrepreneur and Forbes Magazine.
In the episode:
2:23 – Although she has not always known what she wanted to do for a living, Jodi explains her career path.
6:10 – Nancy and Jodi talk about having a specialized niche and specific audience.
10:18 – Jodi talks about what she calls the lone wolf behavior.
15:57 – Jodi shares her how to tip for marketing and building a personal brand, such as exploring new technologies and letting yourself shine.
17:33 – Jodi tells a story of learning how to do webinars and discovering that it was not a good fit for her audience.
20:16 – To measure success, Jodi pays attention to her clients and the analytics on the different platforms she uses.
24:18 – Jodi shares some of her goals for 2020, such as recording her audiobook.
28:17 – Jodi shares some of the ways that have been successful for building the Women Taking the Lead brand.
37:29 – Jodi shares that she does intentionally network for her business and podcast, but she has unintentionally built her network as well.
44:19 – Jodi talks about the resources she uses on a day to day basis and the books that have helped her.
50:57 – Jodi offers a parting thought about focusing on your own mission.
“In terms of success in marketing, it comes back to that balance of being true to yourself, focusing on your zone of genius, and then really homing in on where are your ideal clients hanging out. Go there and leave everything else alone and don't worry about it.” – Jodi Flynn, owner of Women Taking the Lead
The Slight Edge by Jeff Olson
Essentialism by Greg McKeown
How Women Rise by Sally Helgeson and Marshall Goldsmith
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