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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

May 5, 2020

About the guest:    

Jaclyn Schiff is the founder of PodReacher, a done-for-you service that transforms podcast episodes into high-quality articles.

Before starting PodReacher, she worked as a journalist for leading healthcare publications in Washington, D.C. and Chicago and also served as director of communication for a global health research association. As a writer, she's published in a range of publications, including NPR, NBC News, Thought Catalog, The Muse, and her ghostwriting skills were noted in a 2017 article in Marie Claire.


In the episode:    

1:42 – Jaclyn describes her career in journalism and communications, giving her a unique perspective from working on both sides.

4:58 – Nancy and Jaclyn talk about how well-written content based on podcasts can boost SEO, starting with the keywords determined before the podcast is recorded.

8:40 – Jaclyn suggests have a repurposing strategy for good marketing in 2020.

12:01 – Nancy and Jaclyn discuss how you can build your network as a result of creating shareable content based on the podcast episodes you have been a part of.

16:46 – Jaclyn shares how her team focuses on content but graphical elements can be helpful as well.

20:06 – Jaclyn describes how she measures success in repurposing content based on accuracy, proper target audience positioning and mirroring the tone of the hosts and guests.

24:11 – Jaclyn describes how the content her team creates can be used to help land media placements.

27:24 – Jaclyn talks about the power of email marketing.

33:58 – Jaclyn points out the importance of having “About” content to let people know what your podcast is all about.

39:09 – Jaclyn provides an overview of how to repurpose content from podcasts.

43:49 – With her journalism background, Jaclyn prefers to meet people in person and build her networking organically.

50:01 – Jaclyn shares some of her favorite resources.

51:51 – Jaclyn leaves a parting thought recapping the importance of repurposing content.



When you create a podcast, you're trying to reach a really specific audience so when you're writing up an article based on a podcast conversation, you want to have a really good sense of who your audience is and what they can gain from the conversation.” – Jaclyn Schiff, founder and CEO of PodReacher




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Special offer for PR Maven Nation: Jaclyn and her team will turn an episode into an article for just $50.

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Looking to connect:           



Twitter: @j_schiff