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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Aug 25, 2020

About the guest:    

Erin Ovalle is the founder of Maine Life Media (MLM), a boutique production company based in Portland, Maine. MLM creates custom content promoting lifestyle in Maine. The company has produced five, half-hour TV shows, airing both state and New England wide. Erin, her husband Jason and fur baby Baxter love boating, skiing, and trying new restaurants. They are also getting ready to be first-time parents to a human!

In the episode:    

1:36 – Erin describes how her career began with an internship at WMUR in New Hampshire.

7:02 – Erin talks about switching gears from being a news reporter to the founder of Maine Life Media and what influenced her decision.

11:01 – Erin lists a few reasons why she loves Maine so much.

13:15 – Erin talks about some of the new shows Maine Life Media has launched recently.

20:19 – Erin shares some of her favorite Maine stories and talks about the benefits of taking advantage of opportunities.

23:52 – Erin describes her vision for the future, including growing her network.

26:45 – Erin explains the role sponsors play in Maine Life Media and how it is different from traditional television programming.

30:26 – Erin talks about growing her network and using #MaineLifer to build her brand on social media.

33:35 – Erin shares some of the resources that have helped build her career.



“As an entrepreneur, it's important to grow and learn from others. I'm one of the only ones in Maine doing what I'm doing, so it's hard to connect with folks to grow and learn from them. I really want to start connecting whether it be online or, or in-person someday, safely, about how to grow my brand or grow my content.” - Erin Ovalle, host of Maine Life TV Show



Maine Life Media:

Places and Spaces:

Cheers from Maine:

Dock & Dine:

Katie Shorey:


Newscenter Maine:


Discover New England:


Dolan Flavoring Co:

In the Company of Women by Grace Bonney:


Listen to Andrew Silsby’s PR Maven® Podcast episode

Listen to Bill Green’s PR Maven® Podcast episode

Listen to Lisa DeSisto’s PR Maven® Podcast episode


Activate the PR Maven® Flash Briefing on your Alexa Device. 

Join the PR Maven® Facebook group page. 


Looking to connect:          


Instagram: @erinovalle