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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

May 11, 2021

In this episode, Chris Tieri explains how to use your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help.

3:06 – Chris explains how she started out wanting to be an interior designer but found herself having more of a passion for advertising.

5:58 – Chris describes why and how she transitioned from being an agency owner to strengths coach.  

7:52 – Nancy and Chris talk about their strengths.

10:15 – Chris talks about her passion project – Laughter, Leadership, Mothership, Wine.

13:32 – Chris shares how she uses strengths finder for her clients.

18:03 – Chris talks about what she has learned about effective leadership from COVID-19.

24:17 – Chris defines a brand.

30:34 – Chris explains how to strengthen your personal brand.

38:03 – Chris describes how research can help with branding.

37:40 – Chris shares some resources she enjoys.


Quote options

“The brand is really the image someone holds in their eyes, so it is the feeling they get.” – Christine Tieri, Gallup Certified Strengths Coach at Chris Tieri Corporation




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How great leaders inspire action TED Talk:

Seth Godin


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About the guest:    

Christine Tieri is a business and leadership brand strategist, national speaker and Gallup-Certified Strengths Coach. Focusing on her own strengths of vision, ideation, and strategy, Chris works with her clients to discover their unique strengths, make a meaningful impact on those they lead, and set up strategies to accomplish their wildest goals for success. A former ad agency owner for nearly 25 years, Chris knows a thing or two about brand building, strategic messaging, and three-martini lunches.


Looking to connect:          



Twitter: @christieri