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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Jul 9, 2019

About this episode: 

Antoine Martel of Martel Turnkey is a real estate investment expert from San Mateo, California. As a licensed real estate agent and experienced investor himself, Antoine helps new and seasoned investors realize their financial goals. His proven real estate investment strategies have enabled countless clients throughout California to realize passive income and financial freedom through out-of-state turnkey rental properties. 

Before he’d even graduated with a degree in entrepreneurship, Antoine had already secured multiple cash flowing properties for the new family business, Martel Family Realty, which evolved into what is now Martel Turnkey. Antoine Martel is now a nationally recognized real estate expert with tens of thousands of followers. He is an inspiration to both millennials and generations from every decade.  


In this episode:  

1:36  Antoine shares that he studied entrepreneurship in college and became interested in real estate after going with his brother and father to a real estate investing seminar.  

3:24  Antoine describes how his father was always very supportive of him, even making him share his business plan before investing in his small companies when Antoine was a kid.  

5:28  Antoine says that he wouldn’t change much if he had to do it over again, except to bring his brother in sooner.  

6:51  Antoine describes how he uses PR and marketing to make real estate investing more attractive.  

9:57  Nancy asks what markets Antoine’s business can be found in.  

10:20  Nancy and Antoine discuss the use of chatbots on social media.  

13:49  Antoine shares that the real estate investing business is very cash heavy, which can be an obstacle to success, but using social media can help with consistency.  

18:05  Engagement is what Antoine uses to measure success in PR, social media and marketing.  

20:44 – Antoine consciously builds his brand, mostly gaining followers through Instagram.  

21:53  Antoine shares that his network has helped grow his business by providing authenticity and a market presence.  

24:53  Antoine says that Zoho CRM and APPHI are resources that are helpful for his business.  

25:48  Antoine tells people starting out in their careers to what value you can provided to the other person.  

28:44  Antoine leaves a parting thought about creating a personal connection.  



"Be authentic, be yourself and don't be afraid to put your face out there.” — Antoine Martel, Owner of Martel Turnkey 




Looking to connect:  


Instagram: @martelantoine