May 14, 2019
About this episode:
Lisa Steele is the founder of FreshEggsDaily.com, the popular natural chicken-keeping site, and author of several top-selling books from her small farm in Maine where she now lives with her retired naval officer husband, two dogs and an indoor-outdoor barn cat. She’s a fifth-generation chicken keeper and Maine master gardener. Lisa is a lifelong New Englander, except for a short stint working on Wall Street and then bouncing around a bit with her Navy husband. She raises a mixed flock of chickens and ducks, sharing her advice and inspiring her readers with her all-natural, easy, fun and accessible approach to raising a backyard flock without using chemicals, integrating gardening and backyard chickens, for a more productive flock and a more bountiful harvest. She also shares her Coop to Kitchen® recipes using fresh eggs and fresh produce from the garden.
Lisa has appeared on numerous local and national radio and television programs, including the Hallmark Home and Family show, NPR, Bill Greene’s Maine, 207 and P. Allen Smith’s Garden Home, and has been featured in various publications, including Country Living, Downeast, Zest and American Farmhouse Style. And, last summer she made the front page of The Wall Street Journal. She’s also authored five books and is the founder of www.fresheggsdaily.com, which has nearly 500,000 monthly blog views. Lisa is also the host of a new TV show called “Welcome to my Farm” on News Center Maine, Sundays at 11:30 a.m.
In this episode:
4:25 – How Lisa’s career started by accident.
5:36 – Find out if Lisa would do anything differently in her career.
6:10 – Nancy ties the recent college admissions scandal to ending up where you belong.
6:32 – Lisa discusses how your college degree doesn’t mean you’re pigeonholed into a career.
7:07 – Lisa shares how Amazon and social media have helped her book sales.
9:06 – Nancy shares her theory on brand communities and social media.
9:54 – How consistency across all platforms is important to brand building and recognition.
10:41 – How her success led to a hate group on Facebook and the advice she was given about it.
11:45 – Lisa shares how she feels that trolls, bullies, and haters are not happy people and how she can now feel sorry for them.
16:30 – Lisa tells how people have shared how her book has helped them raise chickens and the impact it has had on their lives.
17:43 – The importance of face-to-face communication and how Lisa overcame her introversion to go to events and speaking engagements.
20:30 – How it’s important to use social media platforms even if you don’t like them and why claiming your name is critical for your brand.
21:00 – Why Lisa is using Instagram more than Facebook now.
22:15 – How a lack of resources for raising chickens led Lisa to write her own book.
23:30 – The story of how the Wall Street Journal drew a picture of one of her chickens.
24:18 – Lisa’s reaction to having her book mentioned on The View.
25:29 – Lisa’s advice for someone starting their career and why it’s important to love what you do.
“You have to build a brand and make everything cohesive. You have to have a vision and everything that you do has to funnel into that vision or you’re gonna be all over the place, because once you start getting successful, you’re going to get offers from all over the place. You have to really narrow it down to things that make sense for you, your brand, your family and your lifestyle.” – Lisa Steele, Founder of Fresh Eggs Daily.
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