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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Oct 5, 2018

Becky McKinnell founded her award-winning digital agency, iBec Creative, the day after graduating from the University of Southern Maine in 2006. Becky has since been recognized as one of Businessweek’s Top 25 Entrepreneurs 25 and Under, was named U.S. Small Business Administration Young Entrepreneur of the Year, and received the Stevie Women in Business Award, among numerous industry recognition for her company’s work.

In addition to iBec, Becky is a founding partner of ikno, social intranet software designed for companies with between 50 and 500 employees that need an easy and intuitive way to communicate online.


“When you are out building your network, and making connections, be human and be helpful and kind and all of that will come back to you.” - Becky McKinnell, President, iBec Creative

In this episode:

3:38 - Taking the opportunity to grow a business out of college

6:00 - How she avoided being a starving artist

8:08 - How a clean canvas in her profession gave her an advantage

9:23 – What proactive PR did for her website business

13:05 – Using social media to attract new employees

21:00 – The story behind the company name, iBec Creative

22:06 – How iBec Creative measures success for clients

25:50 – What iBec Creative is doing to build trust with clients

29:09 - How Business Networking International led to her networking success

33:03 - Becky’s tip for young professionals starting their career

37:40 – Becky’s favorite quote about networking from the Little Black Book of Connections (link to

Looking to connect?