Apr 2, 2019
Emily Roy is the marketing and communications specialist for the
City of Saco. In this role, Emily has spearheaded Saco’s rebranding
through the development and implementation of a Marshall Plan®, a
new logo and a website design. Emily is responsible for creating
content across multiple platforms, including both printed and
digital mediums, coordinating Saco’s public relations and media
inquiries, and communicating information to the public.
Having earned a Bachelor of Arts in Geography/Global Environmental
Studies from Clark University, Emily began her career as a GIS
technician and planning assistant. Emily has a decade of municipal
experience working in various departments, including Planning and
Economic Development, Public Works, Water Resource Recovery, and
City Administration.
In her spare time, Emily enjoys camping, hiking, and spending time
with her husband Josh and their three children: Lucien, Keira, and
Marcel, and their beloved German Shepherd, Tyson.
In this episode:
4:00 – Emily talks about the importance of her education at Clark University
4:30 – What Emily thinks more municipalities should focus on when it comes to communication
5:32 – Why Emily thinks her experience in multiple departments of municipal government has helped her career
6:32 – What Emily calls the game changer for the city and her role in the communications department
8:22 – Emily talks about the city’s rebranding process and the different departments involved
11:00 – How changes in Saco’s media relations strategy helped gain more publicity for the city
12:13 – An example of a media story with veterans that Emily pitched to local media that led to great publicity for Saco
14:40 - Emily explains the brand and logo development for the city of Saco
20:30 – How using Google Analytics helps the city make decisions about content for their website and e-newsletters
22:10 – What Emily thinks is the next step for the city
26:27 – Emily talks about how the city has used their Facebook page and has segmented their audiences on social media
28:10 – The importance of building relationships in the community
32:40 – The idea that helped the community get to know the Saco Police Department police officers
33:20 – How Emily keeps up with new information and forwards her professional development
36:17 – Why a city website is so important and why Emily said ADA compliance was very important to her and the city
38:13 – The social media site that Saco has found a lot of success using and how to connect with Emily about her work
Quote:
“The Marshall Plan® has given me a competitive advantage to really have a clear outline of what our goals and outcomes are, how to measure our success and how to utilize our resources most effectively.”– Emily Roy, Marketing and Communications Specialist for the City of Saco
Mentioned in this Episode
Links:
Clark University - https://www.clarku.edu/
Press Herald article from Emily’s media pitches - https://www.pressherald.com/2019/01/29/missing-ballpark-sign-returned-to-saco-after-30-years/
Facebook Live - https://live.fb.com/
Constant Contact: ConstantContact.com
Looking to connect?
Email: eroy@sacomaine.org
LinkedIn:
https://www.linkedin.com/in/emily-roy-cross-bb806417/
Twitter: @sacomaine
Facebook: City of Saco Government
Website: https://www.sacomaine.org/