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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Sep 18, 2018

Show Notes Episode 003
Craig Marshall, Executive Director of Sales & Marketing, World Pro Ski Tour

About Craig Marshall:
Craig Marshall is the executive director of sales & marketing for the World Pro Ski Tour. Craig grew up at Sugarloaf, Maine and ski raced while at Carrabassett Valley Academy and at the NCAA Division I level for Colby College. He moved to Portland, Maine, in August of 2015 and still lives there while running the WPST. Craig works part time as a youth ski race coach in addition to playing golf and squash.

In this episode:

  • Craig’s career takes an early turn from broadcasting to sports marketing
  • The story behind the World Pro Ski Tour
  • What’s next for the World Pro Ski Tour
  • How the athletes have embraced networking and social media
  • Skiers understanding the role of marketing and sponsorships

“Just be outgoing and enthusiastic about whatever you’re going to be doing.” — Craig Marshall, Executive Director of Sales & Marketing, World Pro Ski Tour

Highlights from this episode:

3:58 – Craig meets Ed Rodgers and how that connection led to his role today
7:43 – Innovation is key to marketing the World Pro Ski Tour today
10:59 – The opportunity for the athletes to grow their careers
12:44 – Tapping into the power of social media and hometown publicity to grow the tour
17:25 – The challenge of measuring public relations and marketing efforts
20:52 – The importance of tailored sponsorship opportunities
28:35 – His advice for people trying to start their career in sports

Looking to connect?

Twitter: @worldproskitour
LinkedIn: craigbmarshall