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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Jan 9, 2024

Billions of dollars in profit. Millions of fans captivated by her concerts. In 2023, Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. 

In PR, we dream of making our clients a hot commodity. We dream of sending consumers into a frenzy. We dream of going viral. Sometimes, dreams become reality, and that is the excitement of PR. With hard work and strategic execution, PR campaigns can truly change hearts and minds. 

Swift’s success is essentially PR at its finest. Because of positive PR, the singer extraordinaire has become one of the most famous people on the planet. Whether you’re a Swiftie or not, the reasoning behind her success can be applied to other industries outside of entertainment and popular culture. 


The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice in November 2023. 


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