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The PR Maven Podcast


The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Jul 25, 2023

Video content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use YouTube for your business and some content ideas to get you started.

1:11 – Why you should create a YouTube channel for your business.

2:13 – YouTube’s demographics.

3:28 – How to create a channel.

4:13 – How to create a video, post and edit published content.

6:05 – Content ideas to share on YouTube.

6:38 – When you should upload.

6:58 – How to view analytics.

7:05 – How to delete a YouTube channel.

 

Links:

Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications: https://marshallpr.com/podcast/episode-228-talking-tiktok-with-anna-mcdermott-account-supervisor-at-marshall-communications/

Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/

Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/

Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/

Episode 244: Twitter Basics: https://marshallpr.com/podcast/episode-244-twitter-basics/

 

Resources:

https://www.business.com/articles/every-brand-should-have-a-youtube-channel/ 

https://blog.hubspot.com/marketing/youtube-demographics 

https://www.simplilearn.com/tutorials/social-media-marketing-tutorial/youtube-video-ideas#20_good_ideas_for_youtube_videos_in_2023 

https://blog.hubspot.com/marketing/best-time-to-post-youtube 

https://support.google.com/youtube/answer/55759?hl=en#zippy=%2Chide-your-channel-temporarily%2Cdelete-your-channel-permanently