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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Jul 18, 2023

Jason Mudd brings his PR expertise to this episode as he talks about PR’s role in your marketing strategy. Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising and why PR is so effective compared to advertising. Jason also shares an example of how it is important to take a holistic approach to your marketing or PR strategy.  

3:18 Jason explains how he took the “traditional” path to PR by starting his career as a journalist 

12:34 Jason shares some common PR mistakes, including most people not knowing what PR is 

19:16 Jason talks about his podcast and public speaking 

20:27 Jason reviews some PR topics, tips and trends he is passionate about 

29:58 Jason explains the difference between PR and advertising 

36:38 Jason continues by talking about why PR is more of a long game compared to advertising. 

40:37 Jason shares some resources that have been helpful to him. 



Every once in a while, I try to disrupt that process and say, 'Hey, let's stop doing something, or let's do less and try to accomplish more. Doing less means we're more focused and we might be able to do more or get more value out of it. For a while, I disrupted our engine and I started removing pieces from the equation. We cut back on the number of episodes of podcasts we were producing, we cut back on our Google AdWord spend and things like that. We cut back on the amount of PR we were doing for ourselves and then we noticed our inbound leads are down. Right? What happened? Then we started slowly adding things back. What we've discovered is it doesn't seem to matter what we bring back, it needs everything. It needs a holistic approach to work its best. Jason Mudd, CEO and Managing Partner at Axia Public Relations 




About the guest:     

The World Communication Forum named Jason Mudd as North America's top PR leader in 2023. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort and Verizon. He's the CEO and managing partner of Axia Public Relations. Forbes magazine named Axia Public Relations as one of America’s best PR agencies. Jason is an accredited public relations practitioner, professional public speaker, author, podcaster and entrepreneur. 


Looking to connect: 

Twitter: @jasonmudd9