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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

May 9, 2023

Influencer marketing is all the rage. It is a form of social media marketing that leverages endorsements and product placements from famous personalities and businesses to change hearts and minds. 

Think Kylie Jenner endorsing a new face lotion on TikTok or Roger Federer tweeting about that new Rolex in his watch collection. In many ways, influencers are often trusted more by everyday consumers than brands themselves since people can form strong connections with the people they follow online (even if they never meet them). Look at it this way: Soccer superstar Cristiano Ronaldo has more Instagram followers than there are people in the United States and Russia combined, making his thoughts, feelings and endorsements massively consequential and uniquely marketable. 

Influencer marketing can be a valuable tool in your toolbox, even if you work with influencers of a lower level than famous athletes. At the very least, such marketing should be a consideration, based on your business and budget. 


The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in March 2023. 


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