Mar 21, 2023
Because of the Covid-19 pandemic, the art of the podcast became a full-blown renaissance. But in truth, podcasting predated the coronavirus, responding to the evolving wants and needs of young listeners who don’t just want to blast the radio in their cars.
Around the globe, there are more than 400 million podcast listeners who tune in for all sorts of content. Because of that high listenership, there are over 2 million independent podcasts with tens of millions of episodes between them. That’s right: Over 2 million podcasts.
Nowhere is the podcast more popular than in the United States, which lays claim to the most podcast listeners in the world (over 100 million). The growth in recent years has been astounding. Nearly 80% of Americans over the age of 12 are now aware of podcasts – up more than 30% from a decade ago. Even in 2015, only a minority of Americans considered listening to podcasts in their day-to-day lives. So much has changed in less than a decade.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in December 2022.
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