Apr 5, 2022
If you specialize in any field, the goal is to become a thought leader. You don’t want to just be good or even great — you’re striving for mastery. That’s how people will remember you. And that’s how they will know, like and trust you, so they want to do business with you. Being a thought leader is a path to success.
Whether you run a PR agency or you’re a leading astrophysicist, thought leadership can make you stand out from the crowd. Ideally, clients and customers will feel a sense of pride to be affiliated with you, and prospective clients and customers will seek you out.
So, how do you become a thinker and a leader? It’s a two-step process: You need to actually master your field and then convey your mastery to the general public. To be considered a thought leader, simply being one isn’t enough — people need to know about it!
Look at it this way: When it comes down to being “the one” who is chosen for a job or a promotion, the person whom others have heard of will always be chosen over the unknown name. It’s just human nature.
That’s where content creation comes into play. From writing op-ed columns to publishing books and producing YouTube videos, creating content enables thought leaders to convince others that they have indeed mastered their particular subject matter. Creating the right content ultimately establishes credibility in the eyes of the beholder. Those who seek out a thought leader’s content inherently trust him or her to provide educational material that is worth consuming.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in May 2020.
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