Dec 28, 2021
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand (unless you’re known for the wrong reasons).
If people have heard of you, then the power of “word of mouth” is working in the background, on your behalf. The sales pitch is already on its way. You are not starting from ground zero.
Of course, this doesn’t happen overnight. Building and cultivating a brand can take years, if not decades. Perhaps you may even have to re-brand, which takes even more time. The talking points have to change. As Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”
Truer words have never been spoken. So, the question becomes: What do you need to do for people to “hear about you” and recognize your brand?
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in November 2020.
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