Dec 14, 2021
I tend to spend a lot of time on social media. And, in the back of my mind, I justify it by saying to myself, “I need to do this for my business.”
Of course, I’m not alone. Americans spend an average of over two hours per day on social media, and I'd guess many of them are small business owners who want to stay “current.” Entrepreneurs like me want to learn more about the latest trends and techniques, such as Instagram Reels (which replicates TikTok). However, I also enjoy connecting with friends old and new as well as meeting friends of friends. I find it’s a great way to remember people I’ve met along the way and to reconnect with old friends from school. I am naturally a social person, so much so that it feels like social media was invented just for me.
This got me thinking: How can social media be used constructively for PR purposes? While recent news stories have linked the use of social media platforms to anxiety, depression and loneliness (and that is certainly a concern), I believe social media can do unprecedented good for American society.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in October 2021.
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