Dec 7, 2021
In today’s business world, self-promotion is indispensable. It is the key to landing a new job, securing a client or running a business altogether.
However, many people are hesitant to promote themselves for fear that it may come across as bragging. And for good reason: bragging is a major turn-off. According to research, 70% of people can remember a “humblebrag” they heard recently. Why? Because it’s annoying. Bragging sticks out.
But self-promotion doesn’t have to be synonymous with bragging. Nor does “bragging” have to be so unlikeable. It can be sincere. It can leave people thinking more fondly of you — or, at least, learning more about you.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in October 2021.
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