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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

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  2. Episode 148: Don’t Send Generic Press Releases; Use Customized Pitches

Episode 148: Don’t Send Generic Press Releases; Use Customized Pitches

Aug 31, 2021

If you work in public relations, you know all about press releases.

Cambridge Dictionary defines a press release as a “public statement given to the press to publish if they wish.”

PR agencies and internal communications teams use these public statements to provide media contacts with useful information (in theory) — from proactive event announcements and product launches to reactionary comments.

And press releases are used often: Every year, PR professionals send out tens of thousands of press releases to a wide range of media contacts who may plug them into news coverage or not.

But just because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go. By “customized,” I mean targeting the right media contacts and individualizing your pitches to suit their specific interests…

Continue reading here.

 

The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in April 2021.

 

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