Jun 28, 2022
For decades, the public relations industry relied on the media to publish clients’ stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not.
In the current digital age, people are seeking information...
Jun 21, 2022
How do you personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and steps she uses with her clients. Kit shares what personal branding is, how to identify a goal for building a personal brand and talks about how networking will boost it, sharing tips on how to...
Jun 14, 2022
Branding is the way that an organization or a person connects with its audiences. Whether it’s for personal or professional reasons (or both), branding essentially tells your target audience a story about you that they can connect with. It is your story.
For example, NFL quarterback Tom Brady, who recently announced...
Jun 7, 2022
According to one report, more than 20 million Americans participated in downhill skiing, snowboarding and snowmobiling during the 2015-2016 winter season. These winter sports enthusiasts will contribute an estimated $20 billion to the U.S. economy, “through consumer spending at ski resorts, hotels, restaurants,...
May 31, 2022
How does research relate to PR? Find out in this episode as Scott Bahr explains how research and PR go together, and how data can help multiple aspects of an industry. Scott explains the importance of data and research and how it can be used to help the decision-making process, better communication and aid in product...